Tuesday, November 10, 2009

Thar's gold in them thar hills!

Being stout of mind and body, I endure the occasional half hour tooling around the Cleve with WTAM blaring either Limbaugh or Beck on the car radio.

Trust me, it's not for the feint of heart.

However, one thing that I've noticed that covers a broad spectrum of the advertising dollars on Fox radio, whomever is shouting into the mike at any given time, is gold.

Beck hawks gold so often and the segueway is so seamless it's actually difficult sometimes to discern if he's still screaming about Nacy Pelosi or telling us rubes to buy gold.

And considering that the other 60 percent of the ads are comprised of male enhancement products and debt consolidation schemes, I'd say it's fairly clear who the demographic is that Roger Ailes has in his sites.

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